PSI Brand

For PSI Brand CEO Steve Crawshaw, the drive to find a new way of creating visuals for plastic products was borne out of frustration in his own rotational moulding company. In the late 1980s the industry was becoming increasingly aware of the inadequacies of engraved plates, screen printing and other graphic processes that were giving an inferior finish to plastic products. Printing stickers is one thing, but making them last is another. We kept asking ourselves how we could develop a way to make a graphic adhere permanently to polyethylene and we thought if we could develop a system that was as simple as a ‘peel and stick’, then we’ve got something.